Rik's Ramblings

Thursday, January 13, 2005


This is a new term I have just invented. It describes a phenomenon I am well experienced in and therefore able to define.

Cold-Architecting - (verb) A practice of over-zealous business development managers.

Basic premise: Waste a week of your best software architect's time, by forcing them to do system design for a potential customer who you have not yet bothered to call.
See Also: Cold-Calling


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