Firms deliver report on exit polling problems in 2004 election
- Firms deliver report on exit polling problems in 2004 election: "The two companies responsible for November's exit polls says they've identified a number of problems that caused them to overestimate John Kerry's share of the vote."
They admitted two key differences between the exit poll and the real election were:
- failing to confuse the elderly with complex ballot constructs
- forgotting to throw away the responses of black voters.
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